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Web Savvy Seminars

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Egghead Design, the East Midlands Incubation Network and the European Social Fund have teamed up to present the "Web Savvy Seminar".

Why?

Websites, the internet, and online marketing are potential minefields for time pressured business people and none-geeks. Trying to make informed decisions can become very difficult and time consuming, and being uninformed can be expensive.

However, the rewards for getting it right could give a massive boost to your business, and in all honesty, there's a lot you can do without turning into a techno-whizz kid, even if it's just knowing which questions to ask and how to evaluate the answers.

Things You Should Know

We have put together a one day seminar that will enable you to make those informed decisions, complete with full course notes and a CD containing useful software and other material. It is totally non-technical and requires no previous experience

Topics we cover are:

• Web Design - A non-technical guide to what works and what doesn't
  • Page Elements - what to include and where to put them
  • Web Copy writing - how to do it and why it's different
  • Usability - common mistakes to avoid
  • Accessibility - why this makes sense
• Search engines - how they work, and how to aim for good rankings
  • DIY Search Engine Optimisation - how to find traffic and how not to loose money
  • Paid Search - how to build effective low cost campaigns
  • Viral Marketing - what is it?
• Email Marketing - the whys and the wherefores
  • Mailing Lists - how to build them and how to buy them
  • Monitoring - it's importance
  • Newsletters - how to write them

At the end of the seminar, you should be equipped to move your website forward as an integral part of your marketing plan.

Time, Place and Price

We have delivered this seminar a number of times throughout the East Midlands, generously supported and funded by The European Social Fund, attendance is totally free of charge.

The seminar starts at 10:00am and finishes at around 4:00pm, including an hours break for a fantastic complimentary lunch.

If you would like to attend our next seminar, then please complete this form and click the "Register" button. We will then contact you when the date and venue of the next seminar is announced.