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Measuring & Monitoring

In order to maximise Return On Investment for any marketing activity, it is necessary to see what is working and what isn't. Every Egghead email newsletter has built into it whizzy stuff that provides you with the intelligence necessary to make informed decisions.

Things we Record

All the important stats at a glance
Our campaign snapshot lets you easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.

Who's opening your email and when
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.

What are your subscribers interested in?
The Link Activity Report makes it so easy to guage what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.

Who's spreading the word?
By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to.

Bounces, unsubscribes and spam complaints
While we process all bounces and unsubscribes for you automatically, you can still see exactly who, when and why they left your list. Our service is also directly integrated into a number of large ISP's like Hotmail and Yahoo! If any of your recipients at these ISP's marks your campaign as spam, we'll remove them from your list and provide detailed reports about who made the report and when.

What Next?

If you'd like to know more about Egghead, why not signup for our newsletter? Or, if you'd like to talk to one of our resident eggheads, why not call us?