Is Your Business Ready for Mobile Commerce?
Posted: 27/02/2012 16:11:02 Tags: commerce, ecommerce, e-marketing, e-retail, marketing, mobile
As the days get longer and the sunshine draws us out from hibernation, is your business ready to deal with the increased volume of customers accessing the internet on the go?
You don’t have to have a mobile store or app to be part of the mobile commerce community. “During the first quarter of 2011 it was reported that visits alone (not purchases) to e-commerce sites from mobile devices accounted for
7% of overall traffic,
up from an average of 1.4% in Q1 2010*.” In addition, mobile shoppers are buying more and are now making
3.3% of e-commerce purchases from mobile devices. This is an increase from 0.4% at the beginning of 2010.
In the months where your audience are going to be on the go, you must learn to engage them in different ways. A recent survey showed that a customers biggest fear of shopping from a mobile device is based on lack of familiarity with that method. In the run up to these months you can use your current communication method to educate them about mobile browsing and more importantly, purchasing online.
Talk About It
Make sure to mention it on your website, blog, social media feeds and in your email marketing. If they are existing clients, include leaflets when shipping your products to tell them that you have a mobile website.
Give an Incentive
Take away the fear of the unknown by taking a little off the price. Even better, create a marketing campaign that will drive shoppers to buy online with online-only offers. Online shops can be customised to show different products creating a level of exclusivity.
Keep Them Coming Back
Your relationship with your customers is one long communication; a profitable conversation where they receive goods and you receive loyalty.
If you have invested time and money in making your website convert as much traffic as possible, you don’t want lose a customer to mobile browsing. Although mobile browsing is convenient, don’t lose focus on its original purpose; to work alongside of your website – not replace it.
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Resources Referenced