Ecommerce SEO is essential to the success of all ecommerce websites as the key to online sales is relevant traffic. With our experience and expertise in all aspects of ecommerce, we combine our knowledge of SEO and ecommerce optimisation to deliver high volumes of traffic to your site and make them convert into sales.
The approach to ecommerce SEO is very different to the traditional approach for a static site. Using advanced SEO techniques, we are able to avoid some of the pitfalls that make most ecommerce optimisation campaigns fail.
- Optimised Site Taxonomy - Through keyword research and understanding of your products, we are able to sculpt your site navigation and category structure around high volume search phrases, maximising the effect of each product category.
- Advanced Link Structure - We understand how to distribute your PageRank around the highest performing categories and sub-categories, increasing your search engine rankings for your most popular products.
- Content Duplication Issues - Ecommerce sites are notoriously linked with duplicate content issues, hindering their search engine success. With the way users search a site, there are many ways of finding the same results depending on what search modifiers they use. We have the experience to resolve these issues, resulting in maximum exposure for your product pages.
When combined with our onsite search and behavioural merchandising features, our ecommerce solutions become intensively streamlined to not only deliver quality and relevant traffic, but to convert these users into online sales.
For more information about ecommerce optimisation, please contact us.