Fact-finder is the European marker leader for on-site search and navigation. It uses complex, highly tuned algorithms to produce reliable search results even when the user misspells a word, uses an alternative spelling or searches for a product that is seldom searched for. Fact-finder is a partner of Egghead Design and our preferred solution for optimizing search and navigation.
The case for Fact-finder search
Search is one of the most important facets of any ecommerce store; it must be highly noticeable to visitors, simple to use and return relevant results no matter what search term the user elects to enter. It’s a simple philosophy, however, not every user will refer to a product in the same way that an ecommerce store labels it, and most sites don’t accept and deal with that reality. When a user lands on a website they become a sales opportunity, if they search for a product and do not get a result returned then they become a lost opportunity. Fact-finder enables monitoring of search behavior and manipulation of results to ensure that whatever users search for, they get a relevant result.
In2thebasket.com (a Shop Direct Group brand) approached Egghead Design with a brief to build an ecommerce site for them incorporating an enhanced search and filtering capability. Fact-finder was the logical solution; its back office capabilities gave In2thebasket the tools to monitor search traffic, customize results pages and build up a thesaurus for search terms, whilst it’s technical flexibility gave Egghead the ability to send product information and attribute data on a period basis and then query that data to dynamically render a filter on both the category and search results pages, all at a pretty impressive speed too!
To find out more about Fact-Finder Enterprise Search, either contact us or call us on 01455 559005.