PPC Management

When an advertiser launches a PPC campaign, they have complete control over their keywords, advert text and budget, creating a targeted advertising campaign based around the advertisers’ products and services.

At Egghead Design, we have a vast amount of experience in PPC management, building highly optimised campaigns to drive quality traffic to your website for the lowest cost-per-click possible. It works in tandem with our ecommerce conversion expertise, ensuring that all the traffic that you pay for has the highest chance of converting into a sale.

Our Google Adwords Management (or PPC Management) is built on a two-stage strategy to deliver maximum results.

Research and Implementation

• Research - We undertake comprehensive keyword research to identify search activity and to produce a definitive list of keywords, broken down into small targeted Adgroups. We gain an insight into your products and services, your competitors, your brand and any location searches to form the basis of this structured campaign.
• Implementation - Based on the initial research, we build highly targeted adverts and landing pages for maximum relevance. We will use a creative strategy to set the correct tone of the ad creatives that best represents your brand and appeals to your target audience demographic.

Campaign Optimisation and Management

As part of our PPC management we continuously optimise and manage all the areas of the campaign to ensure optimum performance. We undertake ongoing bid management, advert text, keyword and landing page optimisation to consistently achieve the maximum return on investment.

For more information on our PPC management services, please contact us.