Search Engine Optimisation (SEO) is the process of optimising your website so that it appears in the organic search results. Websites are ranked in the search engines, based on various factors including keyword relevance, domain name age and history, domain authority, PageRank and the number of links back to your website.
At Egghead Design, we take a consultative approach to SEO, working with you to create both a short and long term strategy, based on the keywords that will bring results. We use our SEO expertise to form a three-stage optimisation strategy to help you succeed in the search engines.
SEO Evaluation and Research
- Evaluation - The first stage is about understanding the current position of your site within the search engines and any issues that may hinder a successful SEO campaign.
- Research - Through our collaborative approach, we gain a better understanding of your industry so we can undertake in-depth keyword analysis which forms the basis of your SEO campaign.
On-page Optimisation and Reporting
Search engines rank sites and page content based on relevance and the presence of search terms in key text sequences on each page. Once we have identified the keywords that will bring you the most success, we then begin weaving these keywords throughout your site code and page content to create highly optimised landing pages of maximum relevance to the key phrase your users are searching for.
- Off-page Optimisation - Once your newly optimised content has gone live, we begin the hardest part of the SEO process - off-page optimisation. Search engine rankings are driven largely by the quality and quantity of the inbound links that a site receives. Using our extensive resource pool and knowledge of ethical link building, we naturally build links into your site every month from a variety of different sources, including online directories, press releases, social bookmarking sites and relevant blogs/forums. Our team of SEO copywriters will also create original articles around your products and services to create quality content that is distributed online.
- Reporting - We will analyse and report back on the success of your campaign and work with you to establish your ongoing campaign objectives. Based on the monthly reports, we can provide insight and recommendations for future activities to enhance your site’s rankings and users experience.
For more information on our SEO services, please contact us.